Brand in the Age of Cultural Sensitivity: 4 Ways To Adapt for Your Audience
What “cultural sensitivity” means to brands has shifted over the last decade. At one time a color, an image, an icon might be off-limits for an industry because of cultural connotations. As business has globalized and access to information and exchange has expanded these rules become less and less valuable. What remains valuable, vital even, is the ability to adapt and listen to culture, using feedback to meet the needs of diverse audiences.