Morgan Stanley

Giving a traditional firm a modern edge

Global financial services powerhouse Morgan Stanley wanted to establish itself as a premier brand in the minds of its customers, recruits, and staff. For over 14 years, we partnered with the firm, resulting in hundreds of projects that helped them define what it means to be modern in the financial services field.

  • Brand Identity
  • Voice & Tone
  • Story & Messaging
  • Naming & Nomenclature
  • Visual Toolkit
  • Photography Library
  • Data Visualization
  • Brand Training
  • Branded Communications
  • Signage & Wayfinding
  • Recruiting Campaigns

Humanizing the face of finance

Morgan Stanley wanted the brand to reflects their firm’s focus on the future. To move away from the traditional logotypes of financial services firms, we redesigned the letters and created a friendly, human look. This simple, refined retooling of a legacy mark feels simple, sophisticated, and represents the leadership’s commitment to a new path forward.

The power of Morgan Stanley in your hand

Looking to make a big move into a new market, Morgan Stanley launched an exclusive consumer credit card. Designing this brand-new product, we helped put Morgan Stanley in the consumer’s hands and further establish that they are a modern financial services firm.

Attracting talent through authenticity

Now competing for talent with perks-happy technology firms like Google and Facebook, Morgan Stanley needed to redefine how they recruit. Looking closely at what a career at Morgan Stanley means, we created campaigns that connect the aspirations of recruits to the opportunities within the firm. Featuring scaled-up, authentic photography and engaging language, recruits can visualize the potential that comes with a career at Morgan Stanley.