Musée du Louvre

The Art of Guidance

Chosen amongst heavy international competition, we created a wayfinding system for the Louvre, the world’s largest museum and an iconic Parisian landmark. Still in place today, this system has directed over 60 million visitors to the world’s most priceless pieces of art.

  • Signage & Wayfinding

An enduring experience

With the basic principles of the design in place since 1989, our system continues to guide millions of people through the museum every year. A true example of enduring design, this is a created a system that lasts and continues to help people find their way today.

Breaking language barriers

People from all over the world journey to Paris to visit the Louvre, so the institution needs a wayfinding system that works for people no matter what language they speak. Inspired by Paris’ arrondissement system, we designed a number-based approach with universal service and appeal.

Guiding inspiration

The Louvre is home to nearly 35,000 objects, some of the most famous works in the world. We designed a timeless system that leverages the most iconic pieces in the collection, while complementing the architecture. This enables guests to walk away with inspiration from the masterpieces, instead of frustration from trying to find them.