A name with clarity and purpose
The company’s vision of becoming a house of brands became a reality with the acquisition of its third brand, kate spade new york. With this acquisition, it became something much larger than its name could hold. The company needed a new name to signal this change and leave room for other unique brands to join.
CSA wanted to find a name that was true to the company values of being optimistic, innovative and inclusive, as well as express the diversity of its employees and brands. The selected name, Tapestry, perfectly fits the brand’s character and has the flexiblity to grow with the house as it expands across categories and geographies.