White & Case

Making a mark in recruiting

While White & Case has built an exceptional reputation through their cross-border work, distinctive pro-bono opportunities and an unparalleled global footprint, competition for top talent is an ongoing concern for any leading law firm. To ensure they continue to compete for the world’s best, CSA created a recruiting campaign that spoke directly to the high-achieving, entrepreneurial team players that succeed at White & Case.

 

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  • Communications System
  • Employer Branding
  • Brand Messaging
  • Photography Systems
  • Web & Mobile Design
  • Brand Video

Make a mark no one can forget

A signature ampersand created by Japanese-trained calligrapher Aoi Yamaguchi brings a distinct voice and recognizable White & Case stamp to the visual system that supports the recruiting experience. This mark is paired with the tagline “Together We Make A Mark,” which expresses the opportunity and achievement possible at White & Case, a strategic messaging call-out that resonates with their target audiences.

A global brand expression

The singular brand artwork and messaging was brought to life across multiple touchpoints. Bold and distinctive, the visual expression captures the nature of White & Case’s offer to top-talent across the globe.

We tasked CSA with bringing our EVP to life through beautiful creative that appealed to high achievers. And they totally nailed it. Throughout the project, they navigated our organization with ease, winning over our senior stakeholders and acting as a true partner to our internal team.

Julie Parsons, Global Marketing Communications Director

White & Case

Making a mark through movement

CSA created a brand video that documents artist Aoi Yamaguchi’s creative process. The elegant video draws a parallel between the skill, confidence and practice needed to create both art and a career at White & Case.